Drexel New Year’s Greeting Card,
Office of Institutional Advancement

The bi-fold New Year’s greeting card was created as a formal touchpoint to engage alumni, donors, and key university constituents. The design reflects both celebration and continuity, with the message of “New Year, New Opportunities, New Experiences” serving as a guiding sentiment for the coming year.

Created in collaboration with fellow designer Esther Lee, the concept centers on the idea of looking forward, visualized through the motif of a window frame, inspired by architectural patterns found across Drexel’s campus. The year 2025 emerges through this repeated window frame, symbolizing optimism and new beginnings.