Fleisher—Rebrand

Established in 1857, Fleisher Art Memorial has long been a cornerstone of Philadelphia’s creative community—offering tuition-free classes and low-cost workshops that make art accessible to all, regardless of income, background, or experience.

This rebrand reimagines Fleisher with a sophisticated visual identity that honors its historic roots while infusing it with a fresh, playful spirit. The new design system reflects Fleisher’s inclusive mission and vibrant community, balancing professionalism with warmth and approachability. From typography to color, every element is crafted to resonate with both seasoned artists and first-time creators, making Fleisher feel both timeless and joyfully modern.